Doctors are growing concerned over a new, potentially dangerous way young people are consuming alcohol: smoking it.

On YouTube, videos posted by young people show them inhaling wispy vapor swirls coming out of their drink bottles. Unlike drinking alcohol, where the liquid is metabolized through one’s liver, inhaling alcoholic vapors sends ethanol straight to the lungs, the blood stream and ultimately, the brain.

The danger is that it leads to rapid intoxication in that you don’t know you’re getting drunk that fast. Thousands of curious viewers have logged on to watch the YouTube videos about smoking alcohol. There is even a website selling the “vaportini,” a piece of glassware specifically designed to help people inhale alcoholic vapor.

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