Using Social Media to Quit Smoking

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Using Social Media to Quit Smoking

Using social media may help you quit smoking, according to a study done by the University of Waterloo and published in Nicotine & Tobacco Research.

The study looked at success rates of a social media campaign for the Break it Off with Smokers’ Helpline. This is a hotline for young adults trying to quit smoking. Their web based campaign included an app that is similar to a hotline, only online.

The study found that after three months into the web based program, 32 percent of people had quit smoking. But those who used the telephone hotline were not as successful, with quitting rates at only 14 percent.

Researchers on the study point out that many smokers are also on social media and are easy to target. This brings up an interesting new idea that may be studied more. With social media usage rising, it is only logical there will be online ways to help quit the habit.